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Pošta Slovenije Group: unification of brand policy and environmental orientation

The Pošta Slovenije Group is adopting a new brand design that represents an important new step in its operations.

The move includes the reorganisation and unification of the brand policy of the parent company Pošta Slovenije, its subsidiaries and the group's products and services. Pošta Slovenije's brand design has not changed since the company was established, in other words since the start of independent operation in 1995.

The revised brand retains the distinctive traditional yellow and black colour scheme and a modernised post horn symbol. The corporate slogan has also been changed, from "Reliably everywhere" to "Reliably with you". Pošta Slovenije will thus be a powerful corporate brand in the future and the Pošta Slovenije Group will be identifiable by its uniform corporate identity (more details at https://www.posta.si/o-nas/medijsko-sredisce/cgp).

As a socially responsible company, Pošta Slovenije is also adapting to new trends in the environment by introducing new "green" vehicles to its vehicle fleet. Having acquired two Renault Kangoo Express Z electric delivery vehicles at the beginning of the year, it has now added a further 17 electric delivery vehicles to its fleet. These vehicles are powered by a 44 kW synchronous electric motor (more photographs of the new vehicles at: https://www.posta.si/o-posti-site/Documents/CGP/PS-avtomobili.zip).    

 

 

 

 

 

 

 

 

 

 

 

Pošta Slovenije General Manager Boris Novak unveils the redesigned sign at the group HQ in Maribor

Source: Pošta Slovenije

 
   
         
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