The positive trend can also be observed in PostNord’s e-commerce related B2C mail items increasing by 18 percent in Q3.
Now, the Christmas shopping season is just around the corner, and Nordic consumers estimate that they will purchase gifts online to a value of just over SEK 11 billion. Seven out of ten Nordic residents made online purchases in Q3 this year.
The largest proportion of e-commerce consumers is in Norway (72%) and the smallest is in Finland (62%). Norway does not only have the largest proportion of e-commerce consumers but also those who spend the most money.
Nordic e-commerce consumers estimate that during the last quarter, they purchased goods online to a total value of SEK 34.5 billion. Norwegian e-commerce consumers spent an average of SEK 3,565 per quarter on e-commerce.
The corresponding figure for Finland was SEK 2,285. Danish e-commerce consumers made online purchases for SEK 2,653 this quarter, and Swedish e-commerce consumers made purchases for SEK 2,864.
Source: postnord
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