Like previous year, citizens usually subscribe to the main national newspapers such as Lietuvos rytas, Vakaro žinios, Valstiečių laikraštis.

In regions and districts, local publications are the most popular.

“This year we can notice that citizens started subscribing to periodicals much earlier than last year. Last year, both businesses and individuals showed their interest in newspapers and magazines at the very end of the year, and this year we can see that active subscription to periodicals started already in October,” Directress of Postal Network Division Inga Dundulienė said.

The magazine Žmonės counts among the most popular magazine; also, readers like publications telling about house and environment care. The adults do not forget children and the youth; very often families subscribe to at least one publication for children.

There is a tendency that subscription to quality monthly magazines from business and politics areas is growing. Lithuania Post’s estimations show that on average one subscriber orders 1.4 newspapers and 0.8 magazines.