This corresponds to an increase of approximately SEK 2.5 billion compared with the same period last year, according to PostNord’s report E-Commerce in the Nordic Region.
People in the Nordic region are shopping online more and more: between January and April this year, e-commerce increased by 7 percent compared with last year. The Danes surpassed the Norwegians as the population that shops online the most (76 percent and 75 percent, respectively), but the percentage also increased slightly in Sweden and Norway.

“The development of e-commerce in the Nordic region continues to move forward. For e-commerce to continue to develop positively, it is crucial that deliveries meet consumers’ demands. We’re seeing that consumers expect to be able to decide how to receive their deliveries to a greater extent,” says Annemarie Gardshol, Head of E-commerce at PostNord.

Almost half of all people in the Nordic region consider it very important to be able to choose the delivery method of their purchases. Recipient power is valued highest in Denmark, where over one third of online shoppers consider it very important to be able to choose how an item will be delivered.

In Denmark and Sweden, about one third of e-commerce consumers expect their purchase to be delivered within three days. In Norway, one fourth of consumers expect the same delivery time, and in Finland, one third are open to waiting up to five days.

Preferences for how an item purchased online will be delivered vary among the Nordic countries. However, the most popular option for all countries is to pick up the item from their partner outlet. In Sweden, Norway and Finland, about half of all consumers want to pick up the item themselves. But in Denmark, where home deliveries are more common, only one fifth want to go to a service point themselves. Generally speaking, interest in home deliveries in the evening is low in all countries.

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Source: PostNord