• Llandrindod Wells tops the UK list, followed by Truro and East London
• The top ten is based on analysis of parcels accepted from retailers and businesses into the Royal Mail network between 30th March and 2nd April 2018

Royal Mail today reveals the top ten areas where shoppers made the most online purchases over the Easter bank holiday weekend this year. Residents in Welsh town Llandrindod Wells top the list of the UK’s bank holiday shoppers for the second year in a row.

In the run up, a quarter (25%) of SME retailers expected to see an increase in sales activity over the Easter bank holiday weekend. Easter is increasingly establishing itself as one of the major shopping events of the year.

A spokesperson from Royal Mail Parcels, said “Easter is becoming a key shopping date in the ecommerce calendar. We've looked at parcel delivery data across our huge network of delivery offices and it has revealed Llandrindod Wells as the UK’s Easter bank holiday online shopping hotspot.”

The top ten online shopping hotspots are based on analysis of parcels accepted into the Royal Mail network between 30th March and 2nd April. Items were accepted from online retailers and ecommerce businesses for delivery via the Royal Mail Tracked 24 and Royal Mail Tracked 48 services.

Online purchases made over Easter bank holiday weekend will continue to be distributed by retailers and delivered by Royal Mail over the coming days.

Source: Royal Mail Group